Introduction -- The nature of managerial economics -- Considering what side you're on in the decision-making process -- Recognizing rivals: market structures and the decision-making environment -- Anticipating surprises: risk and uncertainty -- The part of tens
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Does the study of managerial economics make your head spin? This hands-on guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, and assists rational decision making