Introduction / George Ritzer -- -- Pt. I. The formal liturgy of the object -- 1. Profusion -- 2. The miraculous status of consumption -- 3. The vicious circle of growth -- -- Pt. II. The theory of consumption -- 4. The social logic of consumption -- 5. Towards a theory of consumption -- 6. Personalization, or, The smallest marginal difference -- -- Pt. III. Mass Media, sex and leisure -- 7. Mass-media culture -- 8. The finest consumer object : the body -- 9. The drama of leisure, or, The impossibility of wasting one's time -- 10. The mystique of solicitude -- 11. Anomie in the affluent society -- -- Conclusion : on contemporary alienation, or, the end of the pact with the devil