عنوان
پدید آورنده
موضوع
رده
HF5415.5 .C83625 2008
HF5415
.
5
.
C83625
2008
کتابخانه
محل استقرار
0754671569 (alk. paper)
9780754671565 (alk. paper)
dltt
Customer relationship management :
[Book]
a global perspective /
by Gerhard Raab ... [et al.]
Burlington, VT :
Gower,
c2008
ix, 204 p. :
ill. ;
24 cm
Includes bibliographical references and index
Customer relationship management: global and local dimensions -- Customer orientation -- Product quality -- Customer satisfaction -- Customer retention -- Customer value -- Company success: customer relationship management and balanced scorecard -- Challenges for global customer relationship management -- Case Studies on customer relationship management
0
Customer relations-- Management
658
.
8/12
22
HF5415
.
5
.
C83625
2008
Raab, Gerhard
20140521090440.0
مطالعه متن کتاب [Book]
Y
