عنوان
پدید آورنده
موضوع
رده
HD69.B7 D45 2003
HD69
.
B7
D45
2003
کتابخانه
محل استقرار
0750659807
dltt
Creating powerful brands :
[Book]
in consumer, service and industrial markets /
Leslie De Chernatony and Malcolm McDonald
3rd ed
Boston :
Elsevier/Butterworth-Heinemann,
2003
xvii, 467 p. :
ill. ;
24 cm
Previous ed.: 1998
Includes bibliographical references and index
Brand name products
Product management
658
.
827
21
HD69
.
B7
D45
2003
De Chernatony, L., (Leslie)
McDonald, Malcolm,1938-
20040203123416.0
مطالعه متن کتاب [Book]
Y
