عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
1315714809
1317502094
1317502108
9781315714806
9781317502098
9781317502104
0765647591
0765647605
9780765647597
9780765647597
9780765647603
dltt
The psychology of design :
[Book]
creating consumer appeal /
edited by Rajeev Batra, Colleen Seifert, and Diann Brei.
1 online resource.
Includes bibliographical references and index.
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why.
9780765647597
Creating consumer appeal
Marketing-- Psychological aspects.
Product design.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Marketing-- Psychological aspects.
Product design.
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
Batra, Rajeev
Brei, Diann
Seifert, Colleen M.
Taylor & Francis.
20170110192524.0
pn
مطالعه متن کتاب [Book]
Y
