edited by Michael Vogel, Alexis Papathanassis, Ben Wolber.
xvi, 275 pages :
illustrations ;
26 cm
Includes bibliographical references and index.
Part I. The cruise industry. The demand for ocean cruises : three perspectives / Michael Vogel and Cristina Oschmann ; Development of the cruise industry structure : the supply side / Borislav Bjelicic ; Regulatory frameworks of the cruise industry / Cordula Boy and Sarah Neumann ; Impacts of cruising / Edward W. Maning -- Part II. Cruise line corporate management. Cruise line strategies for keeping afloat / Sven Gross and Michael Lück ; Core cruise operator processes and systems : overview and challenges / Alexis Papathanassis ; Cruise lines' purchasing and logistics management / Simon Véronneau and Jacques Roy ; Human resource management in the cruise industry / Philip Gibson and Celia Walters -- Part III. Cruise line marketing management. Marketing communications in the cruise industry / Robert Kwortnik and Joe Rand ; Pricing and revenue management for cruises / Michael Vogel ; Cruise packages / Grenville Cartledge -- Part IV. Cruise product management. Cruise product development / Steffen Spiegel ; Itinerary planning / James Henry ; Shore-side activities / Wendy R. London ; Service quality and the cruise industry / Mandy Aggett and Wai Mun Lim -- Part V. Cruise operations management. Hotel operations management on cruise ships / Ben Wolber ; Food and beverage operations / Grenville Cartledge ; Safety and security management / Sarah Neumann and Andreas Ullrich ; Cruise ship marine operations / Simon Véronneau -- Part VI. Cruise futures. Cruise sector growth : prospects, challenges, responsibilities / Alexis Papathanassis and Michael Vogel.