Ch. Perelman and L. Olbrechts-Tyteca ; translated by John Wilkinson and Purcell Weaver
First paperback edition
Notre Dame, Ind. :
University of Notre Dame Press,
1971, c1969
x, 566 p. ;
25 cm
Includes bibliographical references (p. 515-541) and index
Pt. 1. The framework of argumentation -- Pt. 2. The starting point of argument. Agreement ; The choice of data and their adaptation for argumentative purposes ; Presentation of data and form of the discourse -- Pt. 3. Techniques of argumentation. Quasi-logical arguments ; Arguments based on the structure of reality ; The relations establishing the structure of reality ; The dissociation of concepts ; The interaction of arguments
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This volume treats those explicit and implicit beliefs that are used in persuasion, recognizing the middle ground between absolute proof and arbitrary reason-giving. The good orator both is good at persuasion and persuades towards the good (scientia bene dicendi, 25, from Quintilian). The volume is comprehensive on its general level, and it carries the style and precision of a textbook, using examples copiously in order to analyze the rhetorical strategies of the prose