Professional artist management and its principles -- Preparing to manage -- The artist : preparing to be managed -- Lessons in artist management : from Colonel Parker to Jonnetta Patton -- The artist management contract -- A primer for the artist manager -- The artist as a business -- Income from live performance -- Income from songwriting -- Income from recording -- Conducting business for the artist -- The artist career plan -- Coaching, leadership, and final advice
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Provides clear, in-depth information on what to do as an artist manager and how to do it, preparing the reader for the realities of directing the careers of performers in the risky but rewarding music business