100 principles for designing logos and building brands /
Kevin Budelmann, Yang Kim, Curt Wozniak
Beverly, Mass. :
Rockport Publishers,
c2010
1 online resource (208 p.) :
ill
Includes index
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved
Safari Books Online
CL0500000130
Brand identity essentials.
9781592535781
One hundred principles for designing logos and building brands
100 principles for designing logos and building brands