Includes bibliographical references (p. 317-320) and index
Introduction -- Staged origins -- The nickelodeons -- Bigger and better -- The majestics -- The main three : the metropolitan, the Kirby, and Loew's state -- The later 1920s : you ain't heard nothing yet! -- Will Horwitz, philanthropist -- The neighborhood theatre, 1934-1949 -- Hoblitzelle's interstate -- Jim Crow and the ethnic theatre -- The fifties : the incredible 3-d wide-screen technicolor stereophonic-sound ballyhoo parade -- The drive-in : a view from the car seat -- The sixties : the times, they are a-changin' -- The x-houses -- From multicinema to multiplex : safety in numbers -- Let them eat candy : the concession stand -- Beyond the fringe : midnight movies and the alternative cinema -- Rediscovery in the age of the megaplex -- Perspectives : an afterword -- Notes