عنوان

Retail power plays :

033368527X

1349143782

9780333685273

9781349143788

b384460

Retail power plays :

[Book]

from trading to brand leadership : strategies for building retail brand value

Andrew Wileman and Michael Jary.

Basingstoke [England]

Macmillan Business,

1997.

(xvi, 280 pages) : illustrations

Includes index.

Beginning with an analysis of how 'own label' brands have leap-frogged traditional producer brands, the authors set out strategies for building strong brands to create competitive differentiation and superior financial returns.",,,,,"How can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation andHow can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation andHow can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and

Andrew Wileman

Michael Jary

[Book]

Y