\ by Richard W. Darrow, Dan J. Forrestal [and] Aubrey O. Cookman.
Chicago; London
: Dartnell Corp
, 1968.
944 p.
:illus, ports.
Public relations today, by R. W. Darrow.--Internal communications, by D. J. Forrestal.--External public relations, by A. O. Cookman.--PR tools and media.--Bibliography (p. 927-928)