Emerging Research on Islamic Marketing and Tourism in the Global Economy
[book]
\ Hatem El-Gohary, Riyad Eid
United States
: Business Science Reference
, 2015
xix, 311 p.
Bibliography
Index
"This book offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services, focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research"--
Marketing -- Islamic countries.
Marketing -- Religious aspects -- Islam.
Consumption (Economics) -- Religious aspects -- Islam.