عنوان
پدید آورنده
موضوع
رده
HD 45 .W45 2007
HD
45
.
W45
2007
کتابخانه
محل استقرار
02BL12986
02BL13281
The management of technology and innovation a strategic approach
Margaret A. White, Garry D. Bruton.
Student ed
Mason, OH
Thomson/South-Western
c2007
xxiii, 404 p. ill. 24 cm
a strategic approach
Technological innovations
New products
High technology industries
HD
45
.
W45
2007
White, Margaret A)Margaret Alice(
Includes bibliographical references and index
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success
Bruton, Garry D
