1961
Quelch, John A
Sales promotion management
Englewood Cliffs, N.J
Prentice - Hall International
c1989
xi, 350p.: ill
The Prentice - Hall series in marketing
Includes bibliographical references
John /A. Quelch
Case studies ، Sales promotion
Case studies ، Sales managent
HF
5438
.
5
.
Q45
1989
AU
TI
SE
CL
