Includes bibliographical references )p. 361-365( and index
Anthony Friedmann
3rd ed
Describing one medium through another -- A seven-step method for developing a creative concept -- The stages of script development -- Describing sight and sound -- Ads and psas: copywriting for visual media -- Corporate communications: selling, telling, training and promoting -- Documentary and nonfiction narrative -- Dramatic structure and form -- Writing techniques for long script forms -- Television series, sitcoms and soaps -- Writing and interactive design -- Writing for interactive communications -- Writing for interactive entertainment -- Mobile media -- You can get paid to do this