عنوان
پدید آورنده
موضوع
رده
HD 59 .W37 2006
HD
59
.
W37
2006
کتابخانه
محل استقرار
1971-73
Weiner, Mark,6491-
Unleashing the power of PR a contrarian's guide to marketing and communication
San Francisco
Jossey-Bass
c2006
xxi, 247 p. , ill. , 24 cm.
"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. ]v[.
Includes index.
1st ed.
New opportunities for marketing and public relations -- New challenges facing marketing and public relations -- Measuring public relations programming -- Setting meaningful and measurable public relations objectives -- Using research to shape public relations strategy and tactics -- Evaluating public relations programs for continual improvement -- Real business results : proving, and improving, PR ROI -- From concept to reality -- Appendixes. 1. Delahaye executive audit ; 2. Delahaye media demographic audit ; 3. Delahaye journalist audit.
، Public relations
، Business communication
، Communication in marketing
659
.
2
HD
59
.
W37
2006
AU
Mark Weiner
AU .srotacinummoC ssenisuB fo noitaicossA lanoitanretnI
TI
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