Walker's sales force management

19050

Johnston, Mark W.

Churchill/Ford/Walker's sales force management

Boston

McGraw-Hill/Irwin

,2003

xx, 603 p. , ill. , 27 cm. +, 1 CD-ROM )4 3/4 in.(.

McGraw-Hill/Irwin series in marketing

Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill.

Includes bibliographical references )p. 563-582( and index.

7th ed.

، Sales management

، Churchill, Gilbert A.- Sales force management

5438

C48

Mark W. Johnston, Greg W. Marshall

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