Adapting marketing to libraries in a changing and world-wide environment: papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 = Le marketing des bibliotheques a l'heure du changement et de la mondialisation
Munchen
Saur
2000
89 p.:ill
IFLA publications,4430-1986; 98
Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997
$ALibraries$BMarketing -- Congresses
$ALibraries$BPublic relations -- Congresses
$ALibrary administration$BCongresses
Z
716
.
3
.
A33
2000
TI
Section on Management and Marketing; edited by Rejean Savard
TI marketing des bibliotheques a l'heure du changement et de la mondialisation