عنوان
پدید آورنده
موضوع
رده
HF 5823 .B387 2004
HF
5823
.
B387
2004
کتابخانه
محل استقرار
139844
بهار۵۸
English
)10(
Belch, George E. )George Eugene(
Advertising and promotion: an integrated marketing communications perspective
Boston
McGraw-Hill
2004
xxvi, 779, ]67[ p.: col. ill.; 28 cm
The McGraw-Hill/Irwin series in marketing
Includes bibliographical references and index
6th ed
، Advertising
، Sales promotion
، Communication in marketing
HF
5823
.
B387
2004
AU
George E. Belch & Michael A. Belch
AU .A leahciM ,hcleB
TI
SE
01
