عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9780415801942 (hbk : alk. paper)
لاتين
Michael R. Czinkota, Ilkka A. Ronkainen
Global business
New York
Routledge,
2011
xviii, 250 p.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
positioning ventures ahead
Export marketing
International Trade
658
.
84
,
C998g
,
2011
مولف
Czinkota, Michael R.
Czinkota, Michael R.
Ronkainen, Ilkka A.
