عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9780071508285
لاتين
Christopher Vollmer with Geoffrey Precourt
Always on
New York
McGraw-Hill,
c2008
215 p.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
The twenty-first century marketing mix -- Mediamorphosis : the consumer in charge -- Mutiny in media -- Metrics : moving from impressions to impact -- Marketers to agencies : "change or die" -- The future starts here.
advertising, marketing and media in an era of consumer control
Internet marketing
Consumer behavior
Marketing
658
.
800285
,
V924q
,
2008
مولف
Vollmer, Christopher.
Vollmer, Christopher.
Precourt, Geoffrey.
