Calls and puts : defining the field of play -- Opening, closing, tracking : how it all works -- Buys calls : maximizing the rosy view -- Buying puts : the positive side of pessimism -- Selling calls : conservative and profitable -- Selling puts : the overlooked strategy -- Choosing stocks : finding the right ingredients -- Strategies in volatile markets : uncertainty as an advantage -- Combined techniques : creative risk management -- Paper trading : a test run of the theory.