عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
1591397626 (alk. paper)
لاتين
Harvard business essentials
Boston, Mass
Harvard Business School Press
2006
xviii,229p.
Harvard business essentials series
مرجع به حساب نمي آيد
Includes bibliographical references and index
Marketing strategy and how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- New product and service development : the marketers role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and resource allocation -- Interactive marketing : new channelnew challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrows challenge
: marketers toolkit : the 10 strategies you need to succeed
Marketing- Handbooks, manuals, etc.
Strategic planning- Handbooks, manuals, etc.
658
,.
802
,
H339
مولف
Harvard Business School
