عنوان
پدید آورنده
موضوع
رده
HM 263 .H347 2012
HM
263
.
H347
2012
کتابخانه
محل استقرار
9780071767460
لاتين
edited by Clarke L. Caywood
The handbook of strategic public relations and integrated marketing communications
2nd ed.
New York
McGraw-Hill
2012
xviii, 904 p.: ill.
مرجع به حساب نمي آيد
Includes bibliographical references and index
Public relations
Communication in management
Communication in marketing
HM
263
.
H347
2012
عنوان
Caywood, Clarke L.
1947-
editor
