Rajagopal, EGADE business school, tecnologico de monterrey (ITESM), Mexico
Marketing decision making and the management of pricing: successful business tools
Hershey
Business Science Reference
2013
xii, 261 p.: ill.
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مرجع به حساب نمي آيد
Includes bibliographical references (pages 238-257) and index.
"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.