Qualitative research methods :collecting evidence, crafting analysis, communicating impact
Chichester, West Sussex, UK :
Wiley-Blackwell,
2013.
xvii, 350 p. :ill. ;25 cm.
مرجع به حساب نمي آيد
Includes bibliographical references (p. [325]-340) and index.
"Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a "how-to" guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author's own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy "--
Social Sciences--Research--Methodology.
LANGUAGE ARTS & DISCIPLINES / Communication Studies.