Sport marketing across the spectrum: research from emerging, developing, and established scholars: selected papers of the Fourth Annual Conference of the Sport Marketing Association
Morgantown, WV
Fitness Information Technology
2007
iv, 216 p.: ill.; 28 cm
مرجع به حساب نمي آيد
Includes bibliographical references
Sports -- Marketing -- Congresses
GV
716
.
S63
2007
مولف
Sport Marketing Association. Conference (4th: 2006; Denver, Colo.)