Strategies in sports marketing: technologies and emerging trends
Hershey
Business Science Reference
2014
xvii, 363 pages; 29 cm
مرجع به حساب نمي آيد
Includes bibliographical references and index
Public perception of costs associated with major sporting events / J.M. Nunez-Pomar, F. Calabuig-Moreno, V. Ano-Sanz, & D. Parra-Camacho -- Sport events as a tool for city marketing: the case of the Spanish Swimming Master Championship
"This book provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies"