Feasibility of Adapting Cultural Globalization Theories in Villages, According to Lifestyle Indices
Case Study: South Braan Rural District in Isfahan Central Zone
/ Mohammad Najjarzadeh
There is no need that globalism and localism be mutually exclusive; and at the same time, global and local extensions are important for understanding, when the topic of globalization is the case (Roberts, 2008). Globalization has indubitably caused local, national, and international sections to meet and intertwine in ways that have historically been unimaginable. The discourse of globalization has become widespread around the world with ongoing discussions surrounding its economic, cultural, technological, and political aspects and implications (Marginson, 1999; Singh, 2004). As such, it has been viewed through the assortment lenses of finance and trade; communications and information technologies (it); international movements; formation of global societies; linguistic, cultural, and ideological convergence; and world systems of signs and images (Monkman and Baird, 2002; Marginson, 1999). Globalization is defined here as widening, deepening and speeding up of interconnectedness in all aspects of contemporary social life all over the world (Held and McGrew, 1999, 2). In 1980s, globalization has been recognized as a complex of changes with more intensity and depth and considered from several points of view. Some theoreticians believe that these changes will propel world to the Americanization or equalization (Ritzer, 1993). On the other hand the others believe that it rather entails localization (Watson, 1997), while yet others speak of globalization (Robertson 1995).