عنوان

Research in consumer behavior. Vol. 13

شابک

9781780521176

شماره

BL1994

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

عنوان اصلي

Research in consumer behavior. Vol. 13

نام عام مواد

[book]

نام نخستين پديدآور

/ edited by Russell W. Belk ... [et al.]

محل نشرو پخش و غیره

Bingley, U.K.

نام ناشر، پخش کننده و غيره

: Emerald

تاریخ نشرو بخش و غیره

, 2011.

نام خاص و کميت اثر

x, 247 p.

ساير جزييات

: ill.

عنوان فروست

Research in consumer behavior.

متن يادداشت

Research in Consumer Behavior presents cutting edge consumer research, whether empirical or conceptual, qualitative or quantitative. The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural in orientation and draws a variety of scholars from around the world. Many of these scholars are housed in academic marketing department, but they also come from fields of anthropology, sociology, cultural studies, and communications as well as from industry. The papers selected for this volume are those judged to be the best among those selected for the conference from submissions to the conference peer review. This marks the third volume of Research in Consumer Behavior that has been able to publish the top Consumer Culture Theory papers

موضوع مستند نشده

Consumer behavior -- Research

شماره

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Belk, Russell W.

کشور

Iran

تاريخ عمليات

20150407

فرمت انتشار

p

نوع ماده

BL

کد کاربرگه

270410

سطح دسترسي

a

تكميل شده

Y