عنوان

Graphic design :a new history

زبان متن نوشتاري يا گفتاري و مانند آن

eng

عنوان اصلي

Graphic design :a new history

خط فهرست نويسي و خط اصلي شناسه

The history of graphic design is a very underpublished subject for such a widely studied discipline. Now, Stephen Eskilson provides a scholarly and accessible account of the field from Gutenberg to today. His approach is distinctive in that, for the first time, the subject is fully discussed in the light of prevailing political, social, military and economic conditions, nationalism, and gender. Clearly designed and easy-to-follow, the book tells the story chronologically with key topics developed in more than one chapter by way of cultural comparison. It covers a host of different materials: book, journal, magazine and album covers; photographs, prints, posters, logos and websites. Featured designers include Albers, Benton, Brody, Earls, Glaser, Morris, Rodchenko, Sagmeister, Scher and Toulouse-Lautrec. Logo designers Bass, Chermayeff & Geismar and Rand receive substantial coverage. Pioneering typographers range from Garamond, Caslon and Morison to Hoefler, Licko and Carter.

محل نشرو پخش و غیره

London

نام ناشر، پخش کننده و غيره

Laurence king

تاریخ نشرو بخش و غیره

c2007

نام خاص و کميت اثر

464 p. : ill. )chiefly col.( ; 30 cm.

متن يادداشت

Includes bibliographical references )p. 431-439( and index

متن يادداشت

ISBN-10: 1856695115

متن يادداشت

ISBN-13: 9781856695115

متن يادداشت

Stephen J. Eskilson

متن يادداشت

1

متن يادداشت

Introduction. The origins of typography and graphic design -- 1. Art nouveau I : a new style for a new culture -- 2. Art nouveau II : Scotland, Austria, and Germany -- 3. Sachplakat, the First World War, and Dada -- 4. Modern art, modern graphic design -- 5. Revolutions in design -- 6. The Bauhaus and the new typography -- 7. American art deco and the Second World War -- 8. The triumph of the international style -- 9. Postmodernism, the return of expressionism -- 01. Contemporary graphic design

عنصر شناسه ای

History ، Graphic arts

عنصر شناسه ای

History ، Commercial art

شماره رده

تاريخ

4691-

عنصر شناسه اي

Eskilson, Stephen

کد نقش

AU

عنصر شناسه اي

TI