Advances in electronic marketing [electronic resource]
نام عام مواد
[Book]
نام نخستين پديدآور
/ [Edited by] Irvine Clarke III, Theresa Flaherty
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Hershey, London
نام ناشر، پخش کننده و غيره
: Idea Group Pub.
تاریخ نشرو بخش و غیره
, 2005.
مشخصات ظاهری
نام خاص و کميت اثر
xv, 318 p.
ساير جزييات
: ill.
یادداشتهای مربوط به نشر، بخش و غیره
متن يادداشت
Electronic
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Index
متن يادداشت
Bibliography
یادداشتهای مربوط به مندرجات
متن يادداشت
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher. Attracting and retaining online buyers : comparing B2B and B2C customers / Eileen Bridges, Ronald E. Goldsmith, Charles F. Hofacker -- Unlocking e-customer loyalty / Alvin Y.C. Yeo, Michael K.M. Chiam -- Drivers and barriers to online shopping : the interaction of product, consumer, and retailer factors / Francesca Dall'Olmo Riley, Daniele Scarpi, Angelo Manaresi -- eCRM : understanding Internet confidence and the implications for customer relationship management / Terry Daugherty, Matthew Eastin, Harsha Gangadharbatla -- Global Internet marketing strategy : framework and managerial insights / Gopalkrishnan R. Iyer -- Interactive brand experience : the concept and the challenges / Mary Lou Roberts -- Viral marketing : the use of surprise / Adam Lindgreen, Joeelle Vanhamme -- Retailer use of permission-based mobile advertising / Jari Salo, Jaana Teahtinen -- Integrating Internet/database marketing for CRM / Sally Rao, Chris O'Leary -- Developing brand assets with wireless devices / Jari H. Helenius, Veronica Liljander -- Geographic information systems (GIS) in e-marketing / Mark R. Leipnik, Sanjay S. Mehta -- Legal online marketing issues : the opportunities and challenges / Michael T. Zugelder -- Regulatory and marketing challenges between the U.S. and EU for online markets / Heiko deB. Wijnholds, Michael W. Little -- Modeling the effects of attitudes toward advertising on the Internet / Chris Manolis ... [et al.] -- Virtual community : a model of successful marketing on the Internet / Carlos Falviaan, Miguel Guinalaiu -- An online consumer purchase decision cycle / Penelope Markellou, Maria Rigou, Spiros Sirmakessis.