/ Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
London
نام ناشر، پخش کننده و غيره
: Routledge, Taylor & Francis Group
تاریخ نشرو بخش و غیره
، 2017
تاریخ نشرو بخش و غیره
، 2017
مشخصات ظاهری
نام خاص و کميت اثر
xxii, 341 pages
يادداشت کلی
متن يادداشت
"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."
متن يادداشت
0
متن يادداشت
Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach
یادداشتهای مربوط به مندرجات
متن يادداشت
Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.