عنوان

Fashion brands

شابک

0749442999

کد کشور

IR

شماره

EB21137

زبان متن نوشتاري يا گفتاري و مانند آن

انگلیسی

کشور محل نشر

IR

عنوان اصلي

Fashion brands

نام عام مواد

[Electronic Resource]

ساير اطلاعات عنواني

:branding style from Armani to Zara

نام نخستين پديدآور

/ Mark Tungate

محل نشرو پخش و غیره

Sterling, Va.

نام ناشر، پخش کننده و غيره

: Kogan Page,

تاریخ نشرو بخش و غیره

, 2005.

نام خاص و کميت اثر

ix, 243 p. col. ill. 24 cm.

متن يادداشت

e

متن يادداشت

ng

متن يادداشت

Includes bibliographical references (p. [231]-232) and index.

متن يادداشت

The view from out here; getting changed -- A history of seduction -- Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash -- Fashioning an identity -- Controlling the plot; Tod's and Diesel -- When haute couture meets high street -- Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars -- Anatomy of a trend -- Not quite -- but almost; the style bureau; the new oracles; the cool hunter -- The image-makers -- Portrait of an art director; the alternative image-maker -- They shoot dresses, don't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty; perfection and imperfection -- Celebrity sells -- Press to impress -- The collections -- The power behind the shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas -- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement -- Urban athletes -- Getting on track; expect a gadget; stars and streets -- Virtually dressed -- The success story; interactive catalogues -- Brave new market -- A promotional tightrope; from China with cloth -- The faking game -- Behind the seams -- The local solution; -- Fashion goes back to the future -- From thrift to vintage; the politics of nostalgia -- Conclusion.

موضوع مستند نشده

Fashion merchandising

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Advertising- Fashion

شماره

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Tungate, Mark,1967-

کشور

ایران

نام ميزبان

0749442999.pdf

شماره دسترسي

محرمانه

اطلاعات مختصر

محرمانه

تاريخ و ساعت مذاکره و دسترسي

0749442999.pdf

بيت در ثانيه

0

نوع فرمت الکترونيکي

متن

وضعیت فهرست نویسی

old catalog

فرمت انتشار

e

نوع ماده

BL

پیشوند ISBD اعمال شده است

1

سطح دسترسي

a

تكميل شده

Y