Evaluating the Effectiveness of Messages on Social Media
نام ساير پديدآوران
Davulcu, Hasan
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
Arizona State University
تاریخ نشرو بخش و غیره
2020
مشخصات ظاهری
نام خاص و کميت اثر
52
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
M.S.
کسي که مدرک را اعطا کرده
Arizona State University
امتياز متن
2020
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The development of the internet provided new means for people to communicate effectively and share their ideas. There has been a decline in the consumption of newspapers and traditional broadcasting media toward online social mediums in recent years. Social media has been introduced as a new way of increasing democratic discussions on political and social matters. Among social media, Twitter is widely used by politicians, government officials, communities, and parties to make announcements and reach their voice to their followers. This greatly increases the acceptance domain of the medium. The usage of social media during social and political campaigns has been the subject of a lot of social science studies including the Occupy Wall Street movement, The Arab Spring, the United States (US) election, more recently The Brexit campaign. The wide spread usage of social media in this space and the active participation of people in the discussions on social media made this communication channel a suitable place for spreading propaganda to alter public opinion. An interesting feature of twitter is the feasibility of which bots can be programmed to operate on this platform. Social media bots are automated agents engineered to emulate the activity of a human being by tweeting some specific content, replying to users, magnifying certain topics by retweeting them. Network on these bots is called botnets and describing the collaboration of connected computers with programs that communicates across multiple devices to perform some task. In this thesis, I will study how bots can influence the opinion, finding which parameters are playing a role in shrinking or coalescing the communities, and finally logically proving the effectiveness of each of the hypotheses.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Computer science
موضوع مستند نشده
Political science
موضوع مستند نشده
Social psychology
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )