عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
شماره کتابشناسی ملی
شماره
TL52149
زبان اثر
زبان متن نوشتاري يا گفتاري و مانند آن
انگلیسی
عنوان و نام پديدآور
عنوان اصلي
Role of Multiple Social Media Platforms in Online Campaigns
نام عام مواد
[Thesis]
نام نخستين پديدآور
Hussain, Muhammad Nihal
نام ساير پديدآوران
Agarwal, Nitin
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
University of Arkansas at Little Rock
تاریخ نشرو بخش و غیره
2019
يادداشت کلی
متن يادداشت
64 p.
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
Ph.D.
کسي که مدرک را اعطا کرده
University of Arkansas at Little Rock
امتياز متن
2019
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Social media that started as a tool that connected high school students has found various uses. We are now connected more than ever. It has altered the way information reaches us. People use social media to learn not only about their family and friends but also to stay updated about news and global events. Organizations use social media to learn about their customers, politicians use it to reach out and influence voters, and protesters use it to plan and coordinate their activities. Social media is playing a central role in various campaigns be it marketing campaigns by companies to political campaigns during elections or disinformation campaigns against adversaries. Although there have been several studies that analyzed various campaigns, these studies primarily focus on a single social media platform and analyze the platform in isolation. With campaigns evolving and information spilling over from one platform to another, there is a growing need to analyze these campaigns holistically. Moreover, in some campaigns each social media platform plays a specific and definitive role in disseminating information. In this research, I present a novel framework that helps analyze large multi-platform campaigns. This research also highlights the role of multiple social media platforms and presents a methodology to study the impact on each other.
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
Information science
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
Hussain, Muhammad Nihal
نام شخص - ( مسئولیت معنوی درجه دوم )
مستند نام اشخاص تاييد نشده
Agarwal, Nitin
شناسه افزوده (تنالگان)
مستند نام تنالگان تاييد نشده
University of Arkansas at Little Rock
دسترسی و محل الکترونیکی
نام الکترونيکي
مطالعه متن کتاب وضعیت انتشار
فرمت انتشار
p
اطلاعات رکورد کتابشناسی
نوع ماده
[Thesis]
کد کاربرگه
276903
اطلاعات دسترسی رکورد
سطح دسترسي
a
تكميل شده
Y
