عنوان

Shopper marketing :

شابک

0749458771

شابک

9780749458775

شابک اشتباه

0749457023

شابک اشتباه

9780749457020

شماره

b802520

عنوان اصلي

Shopper marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how to increase purchase decisions at the point of sale /

نام نخستين پديدآور

editors, Markus Stahlberg and Ville Maila.

محل نشرو پخش و غیره

Philadelphia :

نام ناشر، پخش کننده و غيره

Kogan Page,

تاریخ نشرو بخش و غیره

©2010.

نام خاص و کميت اثر

1 online resource (xi, 244 pages) :

ساير جزييات

illustrations

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Science of shopping / Paco Underhill -- Point of view on shopper marketing / Gordon Pincott -- Shopper marketing: the discipline, the approach / Jim Lucas -- Seven steps towards effective shopper marketing / Luc Desmedt -- Bringing shopper into category management / Brian Harris -- Illogic inside the mind of the shopper / Michael Sansolo -- For shoppers there's no place like home / Harvey Hartman -- Shopper mega-trends: health, wellness and the environment / Sara Lubbers -- Understanding shoppers' complex decisions / Gerardine Padbury -- The three shopping currencies / Herb Sorensen -- Making your brand part of a shopper solution / Jon Kramer -- Connecting, engaging and exciting shoppers / Michael Morrison and Meg Mundell -- Tailing your shoppers: retailing for the future / AnnaMaria M. Turano -- Retail media: a catalyst for shopper marketing / Gwen Morrison -- Integrated communications planning for shopper marketing / David Sommer -- The conversion model for shopper research / Clemens Steckner -- In-store measurements for optimizing shopper marketing / Rajeev Sharma.

متن يادداشت

The missing link: turning shopper insight into practice / Toon van Galen -- Capitalize on unrealized demand among shoppers / Al Wittemen -- The loyalty ecosystem within your shopper environment / Bryan Pearson -- Overcoming common mistakes in shopper-centric retailing / Brian Ross and Miguel Pereira -- Touching the elephant / Chris Hoyt -- Shopper marketing as a crucial part of retailer partnership / Antti Syväniemi -- Collaborating to ensure shopper marketing execution / John Wilkins -- Putting the shopper into your marketing strategy / Matt Nitzberg -- Increasing shopper marketing profitability with innovative promotions / Markus Ståhlberg -- Nestlé Rossiya, Russia / Lubov Kelbakh -- Using emotional insight in shopper marketing / Ken Barnett -- Winning shoppers with cause marketing / Susan Gaible and Carol Cropp -- Tesco Fresh & Easy, USA / Simon Uwins -- Shopper-oriented pricing strategies / Jon Hauptman -- Packaging can be your best investment / Russ Napolitano -- Six principles to drive effective packaging / Scott Young -- How to maximize ROI with package promotions / Ville Maila.

بدون عنوان

0

بدون عنوان

0

متن يادداشت

Shopper Marketing explores the subject of shopper marketing, which takes place in the store, aiming to turn shoppers into buyers at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the customer is close to the product in the store. It is about the experience of shopping, the environment, the packaging, and the personalization of marketing.

منبع سفارش / آدرس اشتراک

MIL

شماره انبار

246635

عنوان

Shopper marketing.

شماره استاندارد بين المللي کتاب و موسيقي

9780749457020

موضوع مستند نشده

Advertising, Point-of-sale.

موضوع مستند نشده

Consumers-- Decision making.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Shopping-- Decision making.

موضوع مستند نشده

Advertising, Point-of-sale.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Advertising & Promotion.

موضوع مستند نشده

Consumers-- Decision making.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Shopping-- Decision making.

موضوع مستند نشده

BUS-- 002000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Maila, Ville.

مستند نام اشخاص تاييد نشده

Stahlberg, Markus.

تاريخ عمليات

20201207152850.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y