عنوان

Marketing and football :

شابک

0750682043

شابک

9780750682046

شماره

b801516

عنوان اصلي

Marketing and football :

نام عام مواد

[Book]

ساير اطلاعات عنواني

an international perspective /

نام نخستين پديدآور

edited by Michel Desbordes.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

2007.

نام خاص و کميت اثر

xxvi, 518 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm.

عنوان فروست

Sports marketing series

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

pt. 1. Marketing football in Europe. A. The general state of football marketing in Europe. 1. Building global sports brands : key success factors in marketing the UEFA Champions League / Simon Chadwick and Matthew Holt -- 2. Journalism : an instrument to promote TV sports rights? / Knut Helland and Harry Arne Solberg -- B. The 'Big Five' market. 3. The role of management control in French football's regulation : a unique model that can be exported? / Michel Desbordes -- 4. Co-marketing : a new challenge for football managers / Sergio Cherubini -- 5. Sport marketing and facility management : from stadiums to customer-based multipurpose leisure centres / Paolo Guenzi -- 6. A new paradigm for sport management in the German football market / Herbert Woratschek, Guido Schafmeister and Tim Ströbel -- 7. Marketing management in a socially complex club : Barcelona FC / Jaime Gil-Lafuente -- C. Is there a place for 'small' countries on the European football market? 8. Efficiency and sponsorship in Portuguese Premier League football / Carlos Pestana Barros, Catarina de Barros and Abel Santos -- 9. Marketing football in the Republic of Ireland / Anne Bourke -- 10. Marketing and football : the case of Finland and the All Stars Programme / Kari Puronaho and Timo Huttunen -- pt. 2. The development of dedicated football marketing in the rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi -- 12. Football business in Japan / Yoshinori Okubo -- 13. Marketing professional soccer in the United States : the successes and failures of MLS and the WUSA / Richard M. Southall and Mark S. Nagel -- 14. Marketing of professional soccer in the US : some lessons to be learned / Frank Pons and Stephen Standifird -- 15. The beginning of a new beginning? : how to expand soccer in Canada : a look at the federation and one club / André Richelieu -- 16. Marketing in Argentine football : a snapshot / Santiago Ramallo and Francisco Aguiar -- 17. Sponsorship marketing and professional football : the case of Korea / Dae Ryun Chang.

بدون عنوان

0

متن يادداشت

'Marketing and Football' provides a comprehensive and entirely global approach to this subject. It examines the subject in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide.

موضوع مستند نشده

Soccer-- Marketing.

موضوع مستند نشده

Soccer-- Social aspects, Cross-cultural studies.

موضوع مستند نشده

Marketing.

موضوع مستند نشده

Rugby (sport)

موضوع مستند نشده

Soccer-- Marketing.

موضوع مستند نشده

Soccer-- Marketing.

موضوع مستند نشده

Soccer-- Social aspects, Cross-cultural studies.

موضوع مستند نشده

Soccer-- Social aspects.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

شماره رده

کد سيستم

کد سيستم

مستند نام اشخاص تاييد نشده

Desbordes, Michel.

تاريخ عمليات

20201207140304.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y