عنوان

A focused issue on the marketing process in organizational competence /

شابک

0080456634

شابک

9780080456638

شابک اشتباه

0762312092

شابک اشتباه

9780762312092

شماره

b801416

عنوان اصلي

A focused issue on the marketing process in organizational competence /

نام عام مواد

[Book]

نام نخستين پديدآور

edited by Ron Sanchez, Jörg Freiling.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Elsevier JAI,

تاریخ نشرو بخش و غیره

2005.

نام خاص و کميت اثر

1 online resource (1 volume).

عنوان فروست

Research in competence-based management ;

مشخصه جلد

v. 1

متن يادداشت

Cover -- The Marketing Process in Organizational Competence -- Contents -- List of Contributors -- Editors' Introduction -- Competence-Based Management and Marketing: Building on a Common Ground for Theory, Research, and Practice -- Marketing Theory's Relevance to Competence Theory -- Competence Theory's Relevance to Marketing Theory -- Papers in this Volume -- Open Questions and On-Going discussions -- Notes -- References -- Relating Customer Value to Strategic Competence: A Discrete Choice Measurement Approach -- Introduction -- Competences: Conception and Measurement -- The Concept of a Competence -- The Measurement of Competences -- Competences: Logic for Measurement -- A Methodology for Measuring Competences and Customer Value -- Data Collection Methodology -- Analytic Models -- An Empirical Application of the Methodology: Fast-Food Restaurants -- Empirical Results -- Discussion -- Future Development of the Methodology -- Acknowledgment -- References -- Selected Sections of the Customer Survey -- Selected Sections of the Manager Survey -- Capability Implications of Different Forms of Value Creation -- Introduction -- Value Creation -- Examples of Alternative Forms of Value Creation -- Product/Market Strategy: UPM-Kymmene -- Designing Value Constellations: Elcoteq Network -- Mobilizing Productive Knowledge Flows: Nautor -- Capability Implications of Alternative Forms of Value Creation -- Product/Market Strategy: UPM-Kymmene -- Designing Value Constellations: Elcoteq Network -- Mobilizing Productive Knowledge Flows: Nautor -- Discussion -- Notes -- References -- Managing in Emergence: Capabilities for Influencing the Birth of New Business Fields* -- Introduction -- Characteristics of Innovations and the Environment of Emerging Networks -- Innovation Types -- Cycles of Technological Change -- Phases of Network Emergence -- Synthesis of the Environment of Emerging Business Networks -- Firms in Emerging Business Networks: Tasks and Capabilities -- Early Emergence: Exploration for Future Business Options -- Focusing and Selecting -- Mid Emergence: Mobilization for Designs and Applications -- From Emergence to Market Competition: Mobilization for Dissemination -- Discussion -- References -- The Relation between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us? -- Introduction -- A Competence-Based Perspective on Strategic Marketing Plans -- Strengths and Weaknesses -- Opportunities and Threats -- Strategic Choices -- Strategic Orientation -- The Study -- Data Collection and Sample -- Content Analysis -- Findings -- Strategic Orientations -- Strengths and Weaknesses -- Opportunities and Threats -- Strategic Choices -- Capabilities versus Other Kinds of Resources -- What do Strategic Marketing Plans Tell Us? -- The Role of Capabilities in SWOT Analyses -- Strategic Orientation and Strength and Weaknesses -- Opportunities and Threats and Strategic Choices -- Notes -- Acknowledgments --tidt.

بدون عنوان

0

متن يادداشت

Reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. The papers in this volume explore key aspects of the common conceptual foundations of competence and marketing theories, and help to make clear the relevance of marketing theory for competence-based management theory and practice.

عنوان

Focused issue on the marketing process in organizational competence.

شماره استاندارد بين المللي کتاب و موسيقي

0762312092

عنوان اصلي به زبان ديگر

Marketing process in organizational competence

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Organizational effectiveness.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Distribution.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- General.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Organizational effectiveness.

موضوع مستند نشده

BUS-- 043000

موضوع مستند نشده

BUS-- 078000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Freiling, Jörg.

مستند نام اشخاص تاييد نشده

Sanchez, Ron.

تاريخ عمليات

20201207135450.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y