یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Cover; Acknowledgements and Dedication; Contents; List of Figures; List of Tables; Introduction and Book Plan; PART ONE: CONCEPTS AND TECHNIQUES OF STRATEGIC ANALYSIS; PART TWO: BUSINESS PLANNING, RISK ASSESSMENT, FORECASTING, THE STRATEGIC MANAGEMENT OF TIME, AND CRISIS MANAGEMENT; PART THREE: STRATEGY FORMULATION, LEADERSHIP, GOVERNANCE, STRATEGIC DECISION-MAKING, AND PERFORMANCE EVALUATION; PART FOUR: STRATEGY CHOICE AND IMPLEMENTATION; Glossary; Index.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and mana.
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Principles of strategic management.
شماره استاندارد بين المللي کتاب و موسيقي
075464474X
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Strategic planning.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Strategic Planning.
موضوع مستند نشده
Strategic planning.
مقوله موضوعی
موضوع مستند نشده
BUS-- 063000
رده بندی ديویی
شماره
658
.
4/012
ويراست
22
رده بندی کنگره
شماره رده
HD30
.
28
نشانه اثر
.
M6462
2007eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )