عنوان

Strategic public relations management :

شابک

0805853804

شابک

0805853812

شابک

9780805853803

شابک

9780805853810

شماره

b784571

عنوان اصلي

Strategic public relations management :

نام عام مواد

[Book]

ساير اطلاعات عنواني

planning and managing effective communication programs /

نام نخستين پديدآور

Erica Weintraub Austin, Bruce E. Pinkleton.

وضعيت ويراست

2nd ed.

محل نشرو پخش و غیره

Mahwah, N.J. :

نام ناشر، پخش کننده و غيره

Lawrence Erlbaum Associates,

تاریخ نشرو بخش و غیره

2006.

نام خاص و کميت اثر

xv, 411 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm.

عنوان فروست

LEA's communication series

متن يادداشت

Includes bibliographical references (pages 389-399) and indexes.

متن يادداشت

The need for strategic public relations management -- I. Framework for planning -- Where the strategic manager begins : taking stock -- Elements of the campaign recipe -- Determining research needs : developing the research plan -- II. Gathering useful data for strategic guidance -- Research decisions and data collection -- Making research decisions : sampling -- Making research decisions : informal research methods -- Making research decisions : the focus group -- Making research decisions : formal research methods -- Making research decisions : survey research -- Making research decisions : questionnaire design -- Collecting, analyzing, and reporting quantitative data -- III. Using theory for practical guidance -- What theory is and why it is useful -- Theories for creating effective message strategies -- Practical applications of theory for strategic planning -- IV. The successful pitch and follow-through -- Presenting campaigns, program proposals, and research reports -- Appendix A: Code of professional standards for the practice of public relations -- Appendix B: Code of professional ethics and practices -- Appendix C: Guidelines and standards for measuring and evaluating PR effectiveness.

بدون عنوان

0

متن يادداشت

"This second edition of Erica Weintraub Austin and Bruce E. Pinkleton's popular text Strategic Public Relations Management helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly."--Jacket.

موضوع مستند نشده

Public relations-- Management.

موضوع مستند نشده

Public relations-- Management.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Austin, Erica Weintraub.

مستند نام اشخاص تاييد نشده

Pinkleton, Bruce E.

تاريخ عمليات

20201206224023.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y