عنوان

Hotel convention sales, services, and operations /

شابک

0750679026

شابک

9780750679022

شماره

b781465

عنوان اصلي

Hotel convention sales, services, and operations /

نام عام مواد

[Book]

نام نخستين پديدآور

Pat Golden-Romero.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Elsevier/Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

©2007.

نام خاص و کميت اثر

xvii, 312 pages :

ساير جزييات

illustrations ;

ابعاد

26 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The convention and meetings industry: an overview -- The associations, convention, and meetings market -- The corporate meetings market -- The incentive, smerf, and other markets -- The role of convention bureaus and other destination marketing organizations -- Marketing and advertising strategies -- Convention sales negotiations and contracts -- Food and beverage function planning -- Meeting room and convention planning -- On-site event planning: servicing the event -- Exhibition and trade show industry overview -- Industry trends and resources.

بدون عنوان

0

متن يادداشت

"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket.

موضوع مستند نشده

Congresses and conventions.

موضوع مستند نشده

Hospitality industry-- Marketing.

موضوع مستند نشده

Congresses and conventions.

موضوع مستند نشده

Gastgewerbe

موضوع مستند نشده

Hospitality industry-- Marketing.

موضوع مستند نشده

Hotell-- marknadsföring.

موضوع مستند نشده

Konferenser.

موضوع مستند نشده

Tagungswirtschaft

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Golden-Romero, Pat.

تاريخ عمليات

20201206201224.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y