عنوان
پدید آورنده
موضوع
رده
HD69.B7 K53 2008eb
HD69
.
B7
K53
2008eb
کتابخانه
محل استقرار
شابک
شابک
0071494413
شابک
0071641424
شابک
9780071494410
شابک
9780071641425
شماره کتابشناسی ملی
شماره
b779711
عنوان و نام پديدآور
عنوان اصلي
The Brandpromise :
نام عام مواد
[Book]
ساير اطلاعات عنواني
how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success /
نام نخستين پديدآور
Duane E. Knapp.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
New York :
نام ناشر، پخش کننده و غيره
McGraw-Hill,
تاریخ نشرو بخش و غیره
©2008.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource
فروست
عنوان فروست
McGraw Hill professional
يادداشت کلی
متن يادداشت
"Foreword by Orin Smith, former President of Starbucks"--Cover.
متن يادداشت
Title from PDF title page (viewed May 20, 2008).
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Foreword; Preface; Acknowledgments; Brandictionary: Definitions to Help You Deliver a BrandPromise Commitment; Chapter 1 The BrandMindset Philosophy; Thinking Like a Genuine Brand; Genuine Brand Expectations; The Trust Factor; The Promise Is the Foundation of a Brand's Experience; Enhancing Customers' Lives; Passionate Associates; Associate Partnership; Creating Exceptional Perceived Value; Brand Profile: Ketel One Vodka; Thought Guide: Thinking Like a Genuine Brand; Chapter 2 The PromiseRule: Enhancing People's Lives; Service Compared to a Promise.
متن يادداشت
Destination BrandSciencePromising an Experience; What Is a Destination BrandPromise?; Destination Brand Assessment; Creating a Destination BrandPromise; A Slogan Is Not a Strategy; Destination Brand Blueprint; Developing a Destination's Culture; Brand Profile: Tourism Vancouver; Thought Guide: Community Brands: The Destination BrandPromise; Chapter 8 Personal Brands; Thinking about Your Brand; Caring about Perceptions; What's Your Personal Promise?; Living Your Promise; Professional; Special; Celebrity Brand Philosophy; Building a Celebrity Brand Is Hard Work; Greg Norman; Rachael Ray.
متن يادداشت
Enhancing Customers' ExpectationsBrand Profile; Thought Guide: Five Ways to Keep Promises; Chapter 6 Predicting Brand Success; Predicting a Brand's Future; 1. Brand Psyche; Measuring a Brand's Perceptual Energy; 2. Brand Visualization; Reading Customers' Minds; Convenience Is the Future; 3. Optimize Positive Energy; Spending Time on the Right Things; Investing in a Brand's Future; Minimize Negative Energy; Thought Guide: Predicting Brand Success; Chapter 7 Community Brands: The Destination BrandPromise; Detailed Example of the BrandPromise Methodology; Community Brands; Destination Strategy.
متن يادداشت
Promises Compared to Missions or VisionsIt's All about How You Want People to Feel; Are You Ready to Make a Genuine Promise?; The PromiseRule; A Guarantee That's Real; Brand Profile: Costco; Thought Guide: The PromiseRule-Enhancing People's Lives; Chapter 3 The Roadmap to a BrandPromise Commitment; A Promise Focus; The Brand Balance; Changing the Decision Hierarchy; The Promise Process; Assessing Customers' Feelings; Making a Promise; Defining a Brand's Experience; Distinctive Products and Services; Superior Value; Brand Profile: RK Dixon Company.
متن يادداشت
Thought Guide: The Roadmap to a BrandPromise CommitmentChapter 4 Promises Are Delivered by People, Not Policies; People Are Key; Internal Promises; Engaging Experiences; The Board's Responsibility; Creating a Paradigm Shift; Transformation; Brand Profile: Bartell Hotels; Thought Guide: Promises Are Delivered by People, Not Policies; Chapter 5 Five Ways to Keep Promises; Keeping Promises; Whom Can You Trust?; Frustrating Experiences; Example: Rebates; Example: Telephone Call Centers; What's Fair?; Example: Credit Card Refunds and Warranties; The Right Promise Is Key.
بدون عنوان
0
بدون عنوان
8
بدون عنوان
8
بدون عنوان
8
بدون عنوان
8
یادداشتهای مربوط به سفارشات
منبع سفارش / آدرس اشتراک
OverDrive, Inc.
منبع سفارش / آدرس اشتراک
OverDrive, Inc.
شماره انبار
A4E601BE-E2C0-4C99-9834-C04CBDEBCD53
ویراست دیگر از اثر در قالب دیگر رسانه
عنوان
Brandpromise.
شماره استاندارد بين المللي کتاب و موسيقي
0071494413
عنوان اصلی به زبان دیگر
عنوان اصلي به زبان ديگر
Brand promise
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Brand name products.
موضوع مستند نشده
Customer relations.
موضوع مستند نشده
Customer services.
موضوع مستند نشده
Brand name products.
موضوع مستند نشده
BUSINESS & ECONOMICS-- Advertising & Promotion.
موضوع مستند نشده
Customer relations.
موضوع مستند نشده
Customer services.
مقوله موضوعی
موضوع مستند نشده
BUS-- 002000
رده بندی ديویی
شماره
658
.
827
ويراست
22
رده بندی کنگره
شماره رده
HD69
.
B7
نشانه اثر
K53
2008eb
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
Knapp, Duane E.
مبدا اصلی
تاريخ عمليات
20201206184607.0
قواعد فهرست نويسي ( بخش توصيفي )
pn
دسترسی و محل الکترونیکی
نام الکترونيکي
مطالعه متن کتاب اطلاعات رکورد کتابشناسی
نوع ماده
[Book]
اطلاعات دسترسی رکورد
تكميل شده
Y
