عنوان

Customer share marketing :

شابک

0130671673

شابک

9780130671677

شماره

b775303

عنوان اصلي

Customer share marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how the world's great marketers unlock profits from customer loyalty /

نام نخستين پديدآور

Tom Osenton.

محل نشرو پخش و غیره

Upper Saddle River, N.J. :

نام ناشر، پخش کننده و غيره

Financial Times Prentice Hall,

تاریخ نشرو بخش و غیره

©2002.

نام خاص و کميت اثر

xxvii, 284 pages :

ساير جزييات

illustrations ;

ابعاد

23 cm

عنوان فروست

Financial Times Prentice Hall books

متن يادداشت

Includes index.

متن يادداشت

pt. I. Battle for Market Share -- Ch. 1. Web Weighs In -- Ch. 2. Century of Market Share -- Ch. 3. Marketing Through the Chaos -- Ch. 4. Century of Customer Share -- pt. II. Unlocking the Power of Customer Loyalty -- Ch. 5. Marketing One-to-One Comes of Age -- Ch. 6. Selling Direct Comes of Age -- Ch. 7. Maximizing Your Customer Touches -- Ch. 8. Permission, Privacy, and Protection -- Ch. 9. Customer Share Marketing -- pt. III. Acquiring Customers and Permission -- Ch. 10. Feeding the Funnel: How to Acquire Customers and Permission -- Ch. 11. Acquiring Customers and Permission: Best Practices -- pt. IV. Retaining Customers and Growing Customer Share -- Ch. 12. Working The List: How to Retain Customers and Grow Customer Share -- Ch. 13. Retaining Customers and Growing Customer Share: Best Practices -- pt. V. Marketing in the Next Economy -- Ch. 14. Maximizing the Power of Mass and Direct Marketing.

بدون عنوان

0

موضوع مستند نشده

Customer loyalty.

موضوع مستند نشده

Relationship marketing.

موضوع مستند نشده

Customer loyalty.

موضوع مستند نشده

Marktaandeel.

موضوع مستند نشده

Relatiemarketing.

موضوع مستند نشده

Relationship marketing.

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Osenton, Tom.

تاريخ عمليات

20201203074955.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y