عنوان

Enlisting Madison Avenue :

شابک

0833042750

شابک

1281181153

شابک

6611181156

شابک

9780833042750

شابک

9781281181152

شابک

9786611181154

شابک اشتباه

0833041568

شابک اشتباه

9780833041562

شماره

b774838

عنوان اصلي

Enlisting Madison Avenue :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the marketing approach to earning popular support in theaters of operation /

نام نخستين پديدآور

Todd C. Helmus, Christopher Paul, Russell W. Glenn.

محل نشرو پخش و غیره

Santa Monica, CA :

نام ناشر، پخش کننده و غيره

RAND Corp.,

تاریخ نشرو بخش و غیره

2007.

نام خاص و کميت اثر

1 online resource (xxvii, 211 pages) :

ساير جزييات

illustrations

متن يادداشت

"Prepared for the United States Joint Forces Command."

متن يادداشت

Includes bibliographical references (pages 189-211).

متن يادداشت

What makes shaping so difficult? -- Applying marketing principles to shaping -- Shaping solutions based on recent operational experiences -- Summary of conclusions and recommendations.

بدون عنوان

0

متن يادداشت

Virtually every action, message, and decision of a military force shapes the opinions of an indigenous population: strategic communication, treatment of civilians at vehicle checkpoints, and the accuracy or inaccuracy of aerial bombardment. These of U.S. goodwill mean little if its actions convey otherwise. Consequently, a unified message in both word and deed is fundamental to success. Business marketing practices provide a useful framework for improving U.S. military efforts to shape the attitudes and behaviors of local populations in a theater of operations as well as those of a broader, international audience. Enlisting Madison Avenue extracts lessons from these business practices and adapts them to U.S. military efforts, developing a unique approach to shaping that has the potential improve military-civilian relations, the accuracy of media coverage of operations, communication of U.S. and coalition objectives, and the reputation of U.S. forces in theater and internationally. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.

متن يادداشت

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

منبع سفارش / آدرس اشتراک

JSTOR

شماره انبار

22573/cttp3md

عنوان

Enlisting Madison Avenue.

شماره استاندارد بين المللي کتاب و موسيقي

0833041568

موضوع مستند نشده

Military art and science.

موضوع مستند نشده

War-- Protection of civilians.

موضوع مستند نشده

HISTORY-- Military-- Strategy.

موضوع مستند نشده

Informationsvermittlung

موضوع مستند نشده

Kriegführung

موضوع مستند نشده

Military art and science.

موضوع مستند نشده

POLITICAL SCIENCE-- International Relations-- General.

موضوع مستند نشده

Psychologische Kriegführung

موضوع مستند نشده

War-- Protection of civilians.

موضوع مستند نشده

HIS-- 027060

موضوع مستند نشده

HIS027060

موضوع مستند نشده

JWKT, JPP

موضوع مستند نشده

POL011000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Helmus, Todd C.

مستند نام اشخاص تاييد نشده

Glenn, Russell W.

مستند نام اشخاص تاييد نشده

Paul, Christopher,1971-

تاريخ عمليات

20201203071128.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y