عنوان

Value-based marketing :

شابک

0470687630

شابک

0470687649

شابک

047074135X

شابک

1119207177

شابک

9780470687635

شابک

9780470687642

شابک

9780470741351

شابک

9781119207177

شابک اشتباه

0470773146

شابک اشتباه

9780470773147

شماره

b767655

عنوان اصلي

Value-based marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

marketing strategies for corporate growth and shareholder value /

نام نخستين پديدآور

Peter Doyle.

وضعيت ويراست

2nd ed.

محل نشرو پخش و غیره

Hoboken, NJ :

نام ناشر، پخش کننده و غيره

John Wiley & Sons,

تاریخ نشرو بخش و غیره

©2008.

نام خاص و کميت اثر

1 online resource (xii, 367 pages) :

ساير جزييات

illustrations (some color), plans

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

pt. I. Principles of Value Creation -- 1. Marketing and Shareholder Value -- 2. The Shareholder Value Approach -- 3. The Marketing Value Driver -- 4. The Growth Imperative -- pt. II. Developing High-Value Strategies -- 5. Strategic Position Assessment -- 6. Value-Based Marketing Strategy -- pt. III. Implementing High-Value Strategies -- 7. Building Brands -- 8. Pricing for Value -- 9. Value-Based Communications -- 10. Value-Based Marketing in the Digital Age.

بدون عنوان

0

متن يادداشت

"For top management and CFOs, the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. Where relevant, case studies and illustrations have been updated."--Jacket.

متن يادداشت

"This is the second edition of Value-Based Marketing. As with the first edition, it makes a powerful case for marketing's role in an organisation's success by establishing it on a sound intellectual basis. It answers critics of marketing who claim that it has not had the impact on management that its importance merits because of unclear objectives and weak intellectual foundations." "This book emphasises marketing's contribution to long-term shareholder value creation, which is the governing objective of management today. It explores, at both the strategic and tactical level, how this affects marketing planning, decisions about brands, pricing, communications and distribution." "For marketing professionals, the book provides a clear practical introduction to shareholder value analysis. It gives them the tools to develop the marketing strategies that will create the most value for the business."

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

2B0D1019-6D49-4E5F-A302-A81AC7D935AC

عنوان

Value-based marketing.

شماره استاندارد بين المللي کتاب و موسيقي

0470773146

موضوع مستند نشده

Corporations-- Valuation.

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Distribution.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Marketing-- General.

موضوع مستند نشده

Corporations-- Valuation.

موضوع مستند نشده

Marketing

موضوع مستند نشده

Marketing-- Management.

موضوع مستند نشده

Shareholder-Value-Analyse

موضوع مستند نشده

Wertorientiertes Management

موضوع مستند نشده

BUS-- 043000

موضوع مستند نشده

BUS-- 078000

شماره

ويراست

شماره رده

نشانه اثر

شماره رده

کد سيستم

مستند نام اشخاص تاييد نشده

Doyle, Peter,1943-2003.

تاريخ عمليات

20201206130611.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y