عنوان

The ultimate book of business brands :

شابک

1841124397

شابک

9781841124391

شماره

b766912

عنوان اصلي

The ultimate book of business brands :

نام عام مواد

[Book]

ساير اطلاعات عنواني

insights from the world's 50 greatest brands /

نام نخستين پديدآور

Stuart Crainer, Des Dearlove.

محل نشرو پخش و غیره

Oxford :

نام ناشر، پخش کننده و غيره

Capstone,

تاریخ نشرو بخش و غیره

2003.

نام خاص و کميت اثر

xxix, 216 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm.

عنوان فروست

Capstone reference

متن يادداشت

Previous edition: Des Dearlove, Stuart Crainer. 1999.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

American Express -- Apple -- Barbie -- Benetton -- Budweiser -- Coca-Cola -- Disney -- Federal Express -- The GAP -- General Electric -- Gillette -- Goodyear -- Guinness -- Häagen-Dazs -- Harley-Davidson -- Harvard Business School -- Heineken -- Heinz -- Hertz Car-Hire -- Hewlett-Packard -- Holiday Inn -- Hoover -- IBM -- Ikea -- Intel -- Kellogg's -- Kodak -- Lego -- Levi-Strauss -- Marlboro -- Mars -- McDonald's -- McKinsey & Co. -- Mercedes-Benz -- Microsoft -- Nescafé -- Nike -- Red Cross -- Reuters -- Rolls-Royce -- Sears, Roebuck -- Sony -- Starbucks -- Swatch -- Toyota -- Virgin -- Wal-Mart -- Wrigley's -- Xerox -- Yamaha.

بدون عنوان

0

متن يادداشت

"Brands are an ever-present part of our lives. Almost everything can be branded it seems - from a box of eggs to an entire country. Brands are emotive - they can capture the hearts and minds of the whole world and inspire unparalleled loyalty and affection. Brands are also powerful weapons. They can completely change consumer behaviour and dominate the landscape of entire industries. So, what is at the heart of a truly great brand and how do the greatest of them achieve their iconic status?" "This completely updated edition of The Ultimate Book of Business Brands uncovers the secrets behind the world's greatest brands, from American Express to Yamaha and from Apple to Xerox. Des Dearlove and Stuart Crainer have included additional entries to an already extensive list - all revealing the origin, definition, growth, execution, reach and success of each brand." "The Ultimate Book of Business Brands shows how ordinary products and services are transformed into business legends, and may even inspire you to create the next Benetton, Gap or Guinness." --Book Jacket.

موضوع مستند نشده

Brand name products.

موضوع مستند نشده

Product management.

موضوع مستند نشده

Brand name products.

موضوع مستند نشده

Product management.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Crainer, Stuart.

مستند نام اشخاص تاييد نشده

Dearlove, Dez.

تاريخ عمليات

20201206120737.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y