عنوان

Steal these ideas! :

0470883049

1576601919

1576602257

9780470883044

9781576601914

9781576602256

b765401

Steal these ideas! :

[Book]

marketing secrets that will make you a star /

Steve Cone.

1st ed.

New York :

Bloomberg Press,

2005.

1 online resource (ix, 188 pages) :

illustrations

Includes index.

Three hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be.

0

"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher.

eBook Library

EBL238539

Steal these ideas!.

1576601919

Marketing.

BUSINESS & ECONOMICS-- Distribution.

BUSINESS & ECONOMICS-- Marketing-- General.

Marketing.

Marketing.

BUS-- 043000

BUS-- 078000

Cone, Steve,1950-

20201206105628.0

pn

[Book]

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