عنوان

The fundamentals of corporate communication /

شابک

0080938973

شابک

075064186X

شابک

9780080938974

شابک

9780750641869

شماره

b762777

عنوان اصلي

The fundamentals of corporate communication /

نام عام مواد

[Book]

نام نخستين پديدآور

Richard R. Dolphin.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Butterworth-Heinemann,

تاریخ نشرو بخش و غیره

1999.

نام خاص و کميت اثر

1 online resource (xiv, 221 pages)

عنوان فروست

The Chartered Institute of Marketing/Butterworth-Heinemann marketing series

متن يادداشت

"Published in association with the Chartered Institute of Marketing."

متن يادداشت

Includes bibliographical references (pages 208-215) and index.

متن يادداشت

Foreword by David Reed, Whitbread PLC; Towards an understanding of corporate communications; Audiences who -- and where -- are the key publics?; Corporate identity: the role and value of corporate identity programmes; Strategy; Using the tools provided by corporate communication; Crisis communications: truth at all costs?; The background of the communication executive; A bright future for corporate communication.

بدون عنوان

0

متن يادداشت

The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing. Practical approach and style which will engage professional readership Uses many contemporary business cases and examples No other research of such depth has taken place in the UK recently indicating that this is a unique statement of present best practice.

عنوان

Fundamentals of corporate communication.

شماره استاندارد بين المللي کتاب و موسيقي

9780750641869

موضوع مستند نشده

Communication in management.

موضوع مستند نشده

Communication in organizations.

موضوع مستند نشده

Corporations-- Public relations.

موضوع مستند نشده

Bedrijfsinformatie.

موضوع مستند نشده

BUSINESS & ECONOMICS-- Business Communication-- General.

موضوع مستند نشده

Communicatie.

موضوع مستند نشده

Communication in management.

موضوع مستند نشده

Communication in organizations.

موضوع مستند نشده

Corporations-- Public relations.

موضوع مستند نشده

Management.

موضوع مستند نشده

BUS-- 007000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Dolphin, Richard R.

مستند نام تنالگان تاييد نشده

Chartered Institute of Marketing.

تاريخ عمليات

20201204221812.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y